Woman

We are No nonsense

In living up to our brand name, we feel compelled to be more, to be bigger than the products that carry our logo. Because no nonsense is an attitude. It's a way of living. This means we design and make apparel for women that deliver on an essential promise: Keep it Real.
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From the Beginning

INNOVATION

Invented first control top panty hose
1976
Pioneered body shaping with Great Shapes
1980
Introduced patented 'criss cross' technology for ankle support in socks
1985
Introduced first collection of shoe solution and liner products
1995
Introduced socks for women, men and kids in food & drug and mass
2003
Disrupted and reinvented legwear category with leggings and tights, driving a 3 year double digit growth trend.
2011
No nonsense 'Made in USA' socks program boosted Walmart's commitment to domestic manufacturing and delivered an improved quality standard in bag socks
2014
No nonsense

Committed to a Cleaner Planet

Partner
Eco
Conscious
Partners
Factories
Eco
Friendly
Factories
Packaging
Planet
Friendly
Packaging
Manufacturing
Efficient
Low-Consumption
Manufacturing
At No nonsense our goal is to further reduce our energy consumption in our already eco-conscious US based manufacturing facilities.
Our work is never done.
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