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NEW YORK: February 26, 2008 – From that memorable bright orange plastic package of nylons first introduced in 1972 to its current status as the #2 brand of legwear and a growing manufacturer of intimates in the U.S., No nonsense continues to represent quality, comfort and style to today’s confident American woman.
As today’s modern woman has changed, so has No nonsense. Multi-cultural, educated and constantly on-the-go, today’s No nonsense woman spends as much time racing to the drug store and to yoga class as she does in a boardroom. To accommodate her needs and make life less complicated, No nonsense offers solutions to her everyday problems and challenges, dressing her head-to-toe in comfort and style.
In the past three years, the brand has taken its heritage and core values beyond sheer hosiery. Since 2004, the brand has diversified into exciting new areas in the apparel, accessories and intimates categories with Sleepwear, Panties, and Casual Legwear, as well as newly launched Bras, Sports Bras and Body Shapers.
As the company that created the first control top and shaping pantyhose, No nonsense continues to pioneer innovation with products such as Naturally Breathable, the first eco-friendly sport sock,
the Aromatherapy Sock, and Shoe Solutions, all which provide solutions to everyday problems.
All No nonsense products are designed to offer complete comfort whether it’s a comfortable waistband or a tag-free panty. They often feature a feminine touch whether it’s pale pink microfiber panties or pindot fabric-covered shoe gels. Shopping is convenient and streamlined, offering department store quality at incredible value. Packaging is modern, feminine and user-friendly.
With legwear a major fashion trend, new products and packaging, and a recent 35th anniversary,
No nonsense has a lot to celebrate. 95% of American women are familiar with No nonsense, while
31 million wear the brand. Plus, No nonsense’s recent climb to the #8 ranking on WWD’s Top 100 list of brands most recognized by female consumers ages 13-64 is testimony to No nonsense’s enduring relationship with the American woman. For more information, visit http://www.nononsense.com./.
Headquartered in Greensboro, North Carolina, No nonsense is a division of Kayser-Roth Corporation.
A leading manufacturer of branded, licensed, and private label legwear and apparel in the U.S., Kayser-Roth brands include HUE Legwear and Intimates, Calvin Klein Hosiery, and Burlington Socks among others.
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Press Contact:
Alison Hessert
(917) 216-1402
alisonhessert@kayser-roth.com
No nonsense® Legwear
Sheer Hosiery (Regular and Plus Size)
No nonsense base brand (regular, control top, sheer to waist, knee-hi’s, thigh-hi’s)
Great Shapes (shaping pantyhose)
Silk Indulgence (luxurious, silky leg)
Sheer Endurance (made to last)
Smart Support (graduated compression, revitalizing action)
Perfect Tones ethnic hosiery COMING SOON!
Fashion Sheers COMING SOON!
Complete Comfort Legwear
Entire collection engineered for ‘complete comfort’
Opaque Control Top Tights (in neutrals and bold colors for fall)
All Over Shaper Tights
Ribbed Tights
Footless Tights
Fishnets
Trouser Socks (solids and textures)
Casual Socks
Sport Socks
Family Socks (6-pair bags of classic crew, quarter top and liner styles)
Super Soft Socks (3-pair packs in white, black and fashion accents)
Fashion sport socks (3-pr packs of no shows and liners)
Naturally Breathable socks (3-pr packs of eco-friendly bamboo)
Specialty Socks
NEW! Aromatherapy socks (full assortment of scents featuring words
written in grippers on bottom)
Slipper socks with grippers
Polar Bear socks
Shoe Solutions
Cotton liner
Hidden cotton liner with massaging sole
Mesh liner
Microfiber liner
Microfiber Slingback Liner
Breathable Toe Cover
NEW! Fabric-covered ball or foot saver
NEW! Fabric-covered heel saver
No nonsense for Fashion Bug
Fashion sport socks
Footless tights in neutral and fashion solids
No nonsense® Intimates & Shapewear
Panties (2-pair packs)
Microfiber panties in pastel solids, pindots and leopard (bikini, hi-cut, brief)
New! Soft Cotton/Spandex panties (bikini and modern brief)
Cotton/Spandex Tees
New! Soft Cotton/Spandex tees designed especially to match our panties
Sleepwear
NEW! Super Soft PJ Pants (perfect for those who like to wear with their fave tank)
Sleepwear Sets (solid tees paired with cute patterned bottoms)
Sports Bras
Two styles include:
Adjustable Spaghetti Strap sport bra
Keyhole Racer sport bra
Sport bra features include:
Double layer design for maximum support
Comfortable no-show seams
Target support panels knit in
Sizes 34-40,
Bras
T-shirt Bra
Lightly lined cups with 2-way stretch
Comfort design underwire with plush wire chann
els
Comfortable no-show seams
Tag-free
Colors include black, white, nude and light blue
Available in sizes 36B, 36C, 38C, 38D, 40C, 40D
Ultimate Shapers
Butt Lifting Body Shaper
Shaping Pant Capri
Mid-Thigh Body Shaper
No nonsense for Fashion Bug
Boxer and Tee Sleep sets
Celebrating 35 Years!
- 2008 No nonsense launches Perfect Tones multi-cultural sheer hosiery
- 2008 No nonsense launches Fashion Sheers program
- 2008 No nonsense introduces Cotton/Spandex Tees and Panties
- 2008 No nonsense creates collection of innovative fabric covered gels for Shoe Solutions
- 2008 No nonsense develops Complete Comfort line of legwear, with socks, trouser socks,
tights and footless tights all engineered specifically for ‘complete comfort’
- 2007 No nonsense launches national Ad Campaign, first in over ten years
- 2007 No nonsense debuts line of Great Shapes Bras
- 2007 No nonsense launches Sports Bras
- 2007 Develops Ultimate Shapers program, based on consumer feedback
- 2007 No nonsense collaborates with specialty retailer Fashion Bug to create exclusive lines
of sleepwear and legwear
- 2006 No nonsense creates Naturally Breathable, eco-friendly sports socks made of bamboo
- 2006 No nonsense launches Silk Indulgence
- 2006 No nonsense modernizes Sheers packaging
- 2005 No nonsense introduces Sleepwear line
- 2005 No nonsense introduces a line of Shoe Solutions
- 2004 No nonsense enters Casual Legwear market with socks and tights
- 2004 No nonsense Panties: microfiber and 100% cotton panties
- 2002 No nonsense Women for Plus Sizes introduced.
- 2002 No nonsense Nonstop: a line of durable, comfortable hosiery
- 2001 No nonsense Website goes live
- 1999 No nonsense Almost Bare – pantyhose so sheer, they’re like wearing none at all
- 1996 No nonsense Sheer Endurance: No nonsense’s premium brand of silky, strong sheers
- 1993 No nonsense Great Shapes: the first shaping pantyhose
- 1978 No nonsense introduced the first control top pantyhose No nonsense Control Top
- 1972 No nonsense Pantyhose first introduced.
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