Press Room

NEW YORK: April 23, 2008 - Feeling a little self-conscious about revealing yourself in spring fashions, after months of layering up for cold weather? Give yourself a break and put on a pair of Ultimate Shapers™ to smooth any imperfections - imagined or real!

Whatever your needs, No nonsense® Ultimate Shapers™ has the perfect shape for you:

To keep you comfortable all day long, Ultimate Shapers™ are made of soft microfiber fabric that's light-weight enough to let you move easily, but strong enough to really do the job. Other key characteristics include no-bulge leg bands and a comfortable, no roll waistband. Also, Ultimate Shapers™ feature No nonsense's So Cool, So Fresh Moisture Management and Antibacterial treatment technology.

The chic, hourglass Ultimate Shapers™ package is a perfect example of the brand's recent 'facelift'. Today's No nonsense® brings a sense of style - both product and packaging - to food, drug, mass and specialty stores nationwide. Available at a 'no nonsense' price of $6.49, Ultimate Shapers™ come in either Black or Bisque and in sizes M, L and XL.

For more shaping needs, check out No nonsense's line of Great Shapes® sheer hosiery with built-in shaping control and the brand's Complete Comfort line which offers all-over shaper tights.

Today, 95% of American women are familiar with No nonsense®, while 31 million wear the brand. Plus, No nonsense's recent climb to the #8 ranking on WWD's Top 100 list of brands most recognized by female consumers ages 13-64 is testimony to the brand's enduring relationship with the American woman. For more information, visit www.nononsense.com.

Headquartered in Greensboro, North Carolina, No nonsense® is a division of Kayser-Roth Corporation. A leading manufacturer of branded, licensed, and private label legwear and apparel in the U.S., Kayser-Roth brands include HUE® Legwear and Intimates, Calvin Klein Hosiery, and Burlington Socks among others.

Celebrating 35 Years!

• 2008 No nonsense launches Perfect Tones multi-cultural sheer hosiery
  
• 2008 No nonsense launches Fashion Sheers program
  
• 2008 No nonsense introduces Cotton/Spandex Tees and Panties
  
• 2008 No nonsense creates collection of innovative fabric covered gels for Shoe Solutions
  
• 2008 No nonsense develops Complete Comfort line of legwear, with socks, trouser socks,
  tights and footless tights all engineered specifically for ‘complete comfort’
  
• 2007 No nonsense launches national Ad Campaign, first in over ten years
  
• 2007 No nonsense debuts line of Great Shapes Bras
  
• 2007 No nonsense launches Sports Bras
  
• 2007 Develops Ultimate Shapers program, based on consumer feedback
  
• 2007 No nonsense collaborates with specialty retailer Fashion Bug to create exclusive lines
  of sleepwear and legwear
  
• 2006 No nonsense creates Naturally Breathable, eco-friendly sports socks made of bamboo
  
• 2006 No nonsense launches Silk Indulgence
  
• 2006 No nonsense modernizes Sheers packaging
  
• 2005 No nonsense introduces Sleepwear line
  
• 2005 No nonsense introduces a line of Shoe Solutions
  
• 2004 No nonsense enters Casual Legwear market with socks and tights
  
• 2004 No nonsense Panties: microfiber and 100% cotton panties
  
• 2002 No nonsense Women for Plus Sizes introduced.
  
• 2002 No nonsense Nonstop: a line of durable, comfortable hosiery
  
• 2001 No nonsense Website goes live
  
• 1999 No nonsense Almost Bare – pantyhose so sheer, they’re like wearing none at all
  
• 1996 No nonsense Sheer Endurance: No nonsense’s premium brand of silky, strong sheers
  
• 1993 No nonsense Great Shapes: the first shaping pantyhose
  
• 1978 No nonsense introduced the first control top pantyhose No nonsense Control Top
  
• 1972 No nonsense Pantyhose first introduced.