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Keep it Simple
Illustrates the beauty in simplicity through easy, effortless style. No nonsense inspires you to strip away the nonsense in your life and keep it real.
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Keep it Good
Our value goes beyond price. We build trust and credibility with our customers by providing relevant, smart, quality produts that last.
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Keep it Comfortable
Going beyond feeling good in your clothes - it is also about being comfortable in your own skin. No nonsense is honest and transparent, it inspires you to live comfortably. Reveal your "real".
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Keep it New
No nonsense blends technology, innovation and craftmanship to create products that customers, like you, love. Play Video
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Keep it Here
Shines a spotlight on our decades long Made in the USA initiative and our dedication to the people and the communities that keep it real. Play Video
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From the Beginning

Innovation

Invented first control top panty hose
1976
Pioneered body shaping with Great Shapes
1980
Introduced patented 'criss cross' technology for ankle support in socks
1985
Introduced first collection of shoe solution and liner products
1995
Introduced socks for women, men and kids in food & drug and mass
2003
Disrupted and reinvented legwear category with leggings and tights, driving a 3 year double digit growth trend.
2011
No nonsense 'Made in USA' socks program boosted Walmart's commitment to domestic manufacturing and delivered an improved quality standard in bag socks
2014
Our People

#IamNononsense because...

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No nonsense

COMMITTED TO A CLEANER PLANET

Eco
Consious
Partners
Eco
Friendly
Factories
Planet
Friendly
Packaging
Efficient
Low-Consumption
Manufacturing